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Monday, April 09, 2007
Special Reports
Natura Challenges the Multinationals
Brazilian cosmetics company Natura successfully takes on the foreign multinationals.
Natura's line of products is seeing success in Latin America and is now entering new markets like France, the United States and Russia. (Photo: Natura)
BY MARY TABION
Euromonitor International
While multinational cosmetics and toiletries manufacturers have enjoyed a long legacy of leadership in Latin America, Brazil-based Natura Cosméticos SA presents global giants like Unilever, Procter & Gamble, Colgate-Palmolive and Avon with a healthy challenge. An aggressive regional expansion has strengthened Natura’s position in Latin America, and the company has been steadily gaining market share, reaching 7 percent in 2006 according to Euromonitor International, knocking on fourth-ranked Avon’s door.
Direct sellers captured...
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