Latin America Helps Barcelo

BY CHRONICLE STAFF

Latin America is the region that’s performing best for Spain-based Barcelo Hotels & Resorts – and doing so better than expected. “Latin America is seeing less of a decline than expected,” says Jaime Buxo, Barcelo‘s executive vice president of sales and marketing.

Although it has been impacted by the combination of global economic crisis and the avian flu, the decline has been less than other world regions. Revenues in Latin America fell between 10 and 15 percent in the first six months this year, he says. That compares with the United States and Europe, which saw declines of 20 percent in the same period.

Barcelo operates 35 hotels in Latin America and the Caribbean compared with 84 in Europe and 67 in the United States (where it operates under different brands).

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