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Friday, August 21, 2009
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Porsche: Brazil Demand Grows

Brazil and Chile are starting to see increased demand and Colombia is expected to become a key market.
Porsche has presold the Panamera (top) in the Dominican Republic ahead of its Latin America launch next month, but expects the Cayenne (above) to continue being the best-selling model in the region. (Photos: Porsche)
Matthias Brück, Porsche's new president and managing director for Latin America.


Matthias Brück, President and Managing Director of Porsche Latin America, is upbeat. Despite the impact of the global crisis on sales of the German luxury car in Latin America, he sees several encouraging signs. “We have good signs that things are picking up and at least have bottomed out,” he says.

In the fiscal year that ended in July, Porsche sold a total of 2,115 cars in Latin America, a 22 percent decline from the previous fiscal year. However, that still ended up being relatively impressive on a global scale. ”As a region we still performed relatively good [and] better than worldwide average,” Brück says.


Porsche will release its full fiscal year 2008-09 results in November. The 38-year old Brück this month assumed his new role as Porsche’s head in Latin America, succeeding Thomas Stärtzel, who had set up the company’s regional office in Miami in 2000 and now heads up Porsche's four model ranges in Russia. However, Brück knows Latin America well. He previously was Porsche’s regional sales director for Latin and North America from his home base of Germany.



Key markets like Brazil and Chile are both seeing increased demand again. “We see [increased] demand from our importer to us [in Brazil],” Brück says.


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Keywords: Argentina, Brazil, Cayenne, Chile, Colombia, Dominican Republic, Mexico, Panamera, Peru, Venezuela



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