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Tuesday, January 19, 2010
Special Reports

Kraft Gains in Latin America

How Kraft's purchase of Cadbury will boost its Latin American business.
Cadbury's facility in Bauru in Brazil manufactures Clorets and other brands for the local market and exports.

BY CHRONICLE STAFF

Kraft's $19.4 billion acquisition of Cadbury will boost its business in Latin America.

"Kraft’s most relevant regional gains are set to be in Asia-Pacific and Latin America, whose confectionery markets over the 2009-2014 period are expected to post CAGRs of 2.3 percent and 2.6 percent, respectively," Euromonitor said in an analysis.

Cadbury's marketshare of Latin America's confectionary market is 17.7 percent, or more than twice that of Kraft's share of 7.8 percent, according to Euromonitor data. Last year the confectionary market in Latin America grew 9.2 percent to ...

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