BY LISA K WING
LIMA — The day the investment banker socializing at a random bar in New York orders a Pisco Sour as nonchalantly as he would a Margarita or say, an Apple Martini, will be the day Carlos Ferreyros and other promoters of Peru’s pisco, a brandy-like liquor distilled from grapes, can say their mission is accomplished.
Though there is still much ground to tread before pisco—the base of Peru’s iconic cocktail, the Pisco Sour, and other mixed drinks—can compete head to head with popular spirits like rum or vodka, pisco producers in Peru have already taken important steps to enter the U.S. liquor market at full force with this novel product, according to Ferreyros, co-owner and manager of Bodega San Isidro SAC, Peru’s top pisco exporter in 2009.
“After years of promoting pisco in the United States and elsewhere, it is finally being recognized as an exotic, high quality spirit,” says Ferreryros, who in the United States sells his flagship product under the brand BarSol Pisco. BarSol USA LLC is the brand owner and marketing company of BarSol, managed by Diego Loret de Mola, who is in charge of promoting BarSol in the United States.
Although Peru’s total pisco exports are...
Keywords: ADEX, BarSol Pisco, Bodega La Caravedo, Bodega San Isidro, Chile, Colombia, United States,