NEW SUBSCRIBERS Digicel customers in Panama. The company has made a priority of reaching areas previously not covered by wireless operators. (Photo: Digicel)
Latin America's wireless market grew 12.5 percent last year. Brazil leads in real numbers, Panama in penetration.
BY JOACHIM BAMRUD
Colm Delves, CEO of wireless operator Digicel, is pleased with his business in Panama these days. “Since launching in December 2008, we have captured over 20 percent of the market,” he says. Jamaica-based Digicel operates wireless services in 26 markets in the Caribbean and Central America, including El Salvador, Haiti, Honduras and Panama. In Panama, it mainly competes with incumbent Cable & Wireless from the United Kingdom and Claro from Mexico.
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