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Monday, July 12, 2010
Special Reports

Latin America Wireless: Panama Boom

Latin America's wireless market grew 12.5 percent last year. Brazil leads in real numbers, Panama in penetration.
NEW SUBSCRIBERS Digicel customers in Panama. The company has made a priority of reaching areas previously not covered by wireless operators. (Photo: Digicel)

BY JOACHIM BAMRUD

Colm Delves, CEO of wireless operator Digicel, is pleased with his business in Panama these days. “Since launching in December 2008, we have captured over 20 percent of the market,” he says.

Jamaica-based Digicel operates wireless services in 26 markets in the Caribbean and Central America, including El Salvador, Haiti, Honduras and Panama. In Panama, it mainly competes with incumbent Cable & Wireless from the United Kingdom and Claro from Mexico.

Part of its strategy has been ...

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Keywords: Argentina, Brazil, Colombia, Costa Rica, Cuba, El Salvador, Honduras, Guatemala, Mexico, Panama, Peru, Venezuela

TABLE: Latin American Wireless Markets Ranked by 2009 Subscribers. Includes Percent Growth Over 2008 and 2009 Penetration Rates.

 

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