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Wednesday, August 18, 2010

Multilatinos: Latin America's Other Export

Latin Business Chronicle looks at 25 Latin American executives who excel internationally.
FROM BRAZIL Carlos Brito, CEO of Anheuser Busch-Inbev, the world's largest brewer.
FROM ECUADOR Eduardo Castro-Wright, Vice Chairman, Wal-Mart Stores.
FROM BRAZIL Jose Lorente, Europe President, Owens-Illinois



The term multilatinas has gained widespread recognition as the best way to characterize Latin American multinational companies.


The editorial staff of Latin Business Chronicle takes a closer look at what we call multilatinos -- Latin American executives who have gone international.


They are executives who have done well in environments outside their logical home base of Latin America such as Carlos Brito, the Brazilian-born CEO of AB Inbev, the world’s largest brewer, and Eduardo Castro-Wright, the Ecuadorian-born vice chairman of Wal-Mart Stores, Inc. We have not included Latin Americans who deal with Latin America business exclusively by working in a company’s Latin America division.


We have selected 25 of the most interesting multilatinos. They come from a broad mix of countries, although Brazil leads the way, with 11 executives. Venezuela accounts for four and Mexico and Colombia account for three each. The remaining four come from Argentina, Ecuador, Paraguay and Uruguay.

Six of them come from one company alone – Brito and five of the members of the Executive Board of Management at AB InBev.  Our list excludes two other Brazilians Brito brought aboard and who supervise AB InBev’s Latin America operations. 
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Keywords: Anheuser-Busch InBev, Baker & McKenzie, BHP Billiton, Citigroup, Colgate-Palmolive, Electrolux, General Motors, Hewlett-Packard, Kellogg's, Millicom, Nokia, Owens-Illinois, Sam's Club, Sony Ericsson, Tata, Vadium Technology, Walt Disney, Wipro
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