A sweet future
Mars, makers of M&Ms, Snickers and Milky Way, launches astrategy to raiseconsumption of its products in the region,while supporting cocoa producers.
Latin Ads: Better Than Expected
Latin America’s ad market will do better this and next year than originally expected. Brazil still leads the way in size and growth.
Latin Ads Score Gooool!
The World Cup is helping boost advertising in Brazil and Latin America. All in all, the region is posting a healthy increase in ad expenditures, but Argentina and Venezuela will see declines.
Brazil: Strong Ad Growth
Thanks to dramatic growth in Brazil, Latin America's advertising market is set to pass $18 billion this year, according to a recent forecast. Venezuela, however, will see worse-than-expected results.
Internet Ads Explode
Internet advertising in Latin America will grow significantly the next five years. Brazil is the top market, but Mexico and Chile will see the strongest growth.
Strong Latin Ad Growth
Latin America's advertising market is again growing, led by Brazil and Mexico. An ad spike in Venezuela appears to be a fluke rather than a trend.