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Tech and traditional, global and national – how Coca-Cola finds the perfect combination in LatAm

Selman Careaga, VP Marketing for Coca Cola Mexico discusses the company’s marketing strategy in Latin America.

Argentina, Brazil lead declines in Latin Labor Index

Increased difficulty in hiring new employees was the main factor in the declines.

A sweet future

Mars, makers of M&Ms, Snickers and Milky Way, launches astrategy to raiseconsumption of its products in the region,while supporting cocoa producers.

Coca Cola the Most Chosen Brand in Latin America

The U.S. beverage company places highly in the nine surveyed countries of Latin America – with Peru an interesting exception.

Wal-Mart: Latin America’s Top Employer

The U.S. superstore chain employs over 600,000 in the region – more than the next four largest employers combined.

Internet Ads: Brazil Grows 

Brazil dominates Latin American online ad spending and will see strong growth this year.

Brazil: A Latin Bollywood?

The economics of Brazil's film industry have never been better.

Latin America Ads: Brazil Grows Most

Latin America tops global ad growth this year. Brazil leads growth, with other key markets posting strong increases.

Discovery: Double-Digit LatAm Growth

Ad revenues at Discovery Networks rose more than 20 percent in the first six months of 2010.

Latin America Advertising: Better Than Expected

Argentina will see the strongest growth the next two years, while Chile will have the weakest performance.

Latin America Advertising: Colombia Grows

Brazil and Mexico see ad declines, but Colombia, Argentina and Venezuela are growing.

Latin America: Strong Growth in Internet Ads

Online advertising is growing in Latin America, especially Brazil and Argentina.

Canada-Colombia FTA in Danger

Canada's FTA with Colombia will likely not pass any time soon, one expert predicts.

Razorfish Optimistic on Brazil

Strong potential in Latin America, especially Brazil, spurs cautious optimism at digital ad agency Razorfish.

Latin Ads: Better Than Expected

Latin America’s ad market will do better this and next year than originally expected. Brazil still leads the way in size and growth.

Latin Internet Ads Jump

Online advertising is growing strongly in Latin America, with Brazil leading the way.

Latin Ads: Brazil Leads Growth

Latin America's advertising is booming. Brazil leads the growth, while Venezuela is declining.

Latin Ad Boom Continues

Argentina sees the strongest advertising growth, but Mexico and Brazil also do well.

Latin Ads Score Gooool!

The World Cup is helping boost advertising in Brazil and Latin America. All in all, the region is posting a healthy increase in ad expenditures, but Argentina and Venezuela will see declines.

Brazil: Strong Ad Growth

Thanks to dramatic growth in Brazil, Latin America's advertising market is set to pass $18 billion this year, according to a recent forecast. Venezuela, however, will see worse-than-expected results.

Internet Ads Explode

Internet advertising in Latin America will grow significantly the next five years. Brazil is the top market, but Mexico and Chile will see the strongest growth.

Strong Latin Ad Growth

Latin America's advertising market is again growing, led by Brazil and Mexico. An ad spike in Venezuela appears to be a fluke rather than a trend.

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